The retail industry is evolving, and the new standard has arrived. Long gone are the days of “if you know, you know”, “hidden gem”, or “whole in the wall.” The term “small business” describes only the first chapter...
BONÉT Brand Consultancy exist to guide and educate growing brands on the true meaning of Experiential Retail, and how brand positioning and consumer experience are the ultimate cheat codes to growth and sustainability when crossing into the world of commercial leasing. The BONÉT Experience leads by example with service, systems, and strategy while encompassing operational planning such as market research and site-selection analysis, and brand strategy such as social media management, website optimization, and interior planning.
Retail brands built to THRIVE (rather than just exist) understand that consistent ecosystems create consistent positioning... and consistent positioning creates consistent consumer EXPERIENCES.
BONÉT Brand Co. has arrived, and so has the new standard of retail consultancy.
RETAIL CONSULTING,
DONE DIFFERENT.
“BONÉT is one of those divine ideas I receive as a creative, but I had a feeling that this one was different, and I better act on it before the idea was gifted to someone else...
As a licensed commercial broker, I’ve intimately experienced many small business concepts, but it wasn’t until my first franchise client that I began to understand just how impactful “brand equity” becomes when it comes time to negotiate with a landlord... Since, I have been making it my mission to assist small brands in elevating their positioning and brand equity as leverage when it comes time to establishing, relocating, or expanding their retail footprint. It’s not news that only about 50% of small businesses make it to year five, and an even smaller 33% make it to year ten. With that being said, I encourage my clients to be thoughtful, intentional, and strategic from day one to curate their positions around meeting demand, planning for demand, and understanding DEMAND.
For me, it is beautiful to see years of my creative artistry, retail/hospitality, and business management experience come full circle into a powerhouse opportunity to support the growth and expansion of ambitious brands, like-minded to my own. It is my greatest pleasure to share this journey, share my knowledge, and pledge to my duty of continual research and education to extend the highest and most efficient experience to my clients.
Welcome to my journey and thank you in advance for those who will choose to join it.
Breona M. Walker,
BONÉT Brand Consultancy, FOUNDER
